I was not personally close to Giulio but like many others he managed to make a significant impression on me in a short space of time. I remember we were working on opening a new market, a particularly challenging emerging market.
Our focus was on the very basics of the product, but when Giulio arrived on the scene he wanted to change every aspect of the whole environment and market infrastructure – top to bottom. I saw him as an unbelievable optimist and someone who had real vision – a vision that would not be dimmed by the day-to-day practicalities of life.
We need more people with that sort of approach to life.
May he rest in peace.